How to Sell Artwork Online
Earlier the Internet was e'er a matter, making and creating fine art meant you lot need to put in a lot of difficult work to not just create art simply too market it and sell information technology – generally from the people in your environment, so to speak. In this article, we're going to talk nearly how to sell artwork online. We will go through the entire process of setting up an online presence as an artist, so to speak, and bear upon on how to price, market, and sell your products online.
The thing is, while many popular artists sold their art worldwide, to become to that level of recognition, you lot'd take to put in many years of hard work, many visits to art galleries, and many meetings with art curators and other mediators.
No matter how talented you were, you needed time to go the recognition that you and your piece of work deserved, which meant that earning coin this way was possible, but also a very slow process.
Nowadays, with all the commodities we have that sprung upwardly thanks to the invention of the Net, sell artwork online is condign more and more easier with every passing day.
Of course, this doesn't mean that at present you tin can scribble anything on a piece of paper and call it fine art (although there is an argument that this just likewise may be the example sometimes), only the fact is that now it's easier than ever to get recognized and earn money in the earth of art.
How to Sell Art Online and Make Money

Heck, yous don't fifty-fifty need to get fully recognized as an amazing artist!
Every bit long as yous take a profile on ane of the platforms where you can purchase and sell art, you lot can earn a decent wage by simply uploading your most recent designs and pieces of art.
As you will run into, the entire process is not that difficult, but equally with all things – to get successful at selling art online, y'all will need to invest your creative piece of work, fourth dimension and arm yourself with a lot of patience and willingness to acquire.
Without further ado, hither's the deal.
Choose between fine art cosmos and curation
There are two major ways that y'all tin get into sell artwork online:
- Creation, or
- Curation.
Or, the two combined.
The affair is, if you're an art creator, other than experiencing creative problems now and again, then to speak, you probably won't have much problem coming upward with materials to sell online.
So, if you're interested in going downwardly this road of promoting yourself as a creator and your art, you'll have enough of options to work with to both create digital art (or some other form of art that you can sell online), as well as to create a platform from where yous tin sell your art and market yourself as a creator.
The other option would exist all-time suited for the folks who aren't too groovy on creating art themselves but feel they have a pretty good eye for fine art.
Simply put, curators fill in the void created when an artist is primarily interested in making art and cannot be bothered to become into the sales game, and then to speak.
As an art curator, you lot tin can become the artist'due south representative and help them sell their art online. For that service, you will receive a certain percentage of the sale. (Depending on what your understanding with the artist is, of grade.)
There'south also a third selection here.
This one is reserved for people who both create fine art themselves simply who also want to promote other artists and help them sell their art while taking a part of the profits.
This third 'way' of online art sales can be a neat option for artists who accept some experience with online sales and who feel they can both assist out new immature artists get recognized online and earn some money doing it.
Of course, this choice is non limited to only experienced artists, every bit even complete rookies tin create and curate art. That said, yous would need to invest more time and patience to become that sort of gig up and running than if you concentrated on either of the two options we described to a higher place.
Types of Art Y'all Can Sell
In terms of the sort of art you can sell online, the good news is that you are not limited to merely one type of art or just one fashion of selling it.
The affair is, you're only express by what y'all are capable of creating and possibly by how well you lot tin market yourself. Also, existence able to connect with other brands that you can collaborate with tin can exist a massive advantage when it comes to making a new breed of products you tin can sell repeatedly.
Then, even as a complete beginner, it tin can be a good thought to non limit yourself to just ane way of creating art or but one mode of selling it.
Some of the options you have when it comes to creating fine art that could be sold online, for example, include:
- Digital fine art,
- Real-life art, (which you can transport to your customers together with frames and so on)
- Sculptures,
- 3-D printable sculptures.
Of course, in that location are many other ways to create art that you lot could sell online. Dioramas, for case, spring to mind every bit an interesting format. (Although they do have a lot of time to make.)
Besides experimenting with creating art, you can also take several different approaches to sell your art. For example, yous can consider:
- Selling original art (only one original exists and no copies)
- Digital downloadable art,
- Collaborations with various brands (if y'all can make it impact with them),
- Repeated prints on fabric and other materials,
- Custom art (where the customer orders a specific unique slice of art to exist created).
Every bit we said above, you don't accept to concentrate on but one way of making fine art and one method of selling it online. The more unlike approaches you adopt to create and sell your art, the improve gamble your brand will go visible on the market, and the quicker its popularity will grow.
Building Your Make
Building your make around art is typically non as hard as edifice a make around other products or services.
Of grade, that's not to say that creating a brand is e'er piece of cake, no matter what y'all're doing. But, if you're edifice a brand based on a visual body of piece of work, and then to speak, you volition accept plenty of stylistic questions related to marketing your business already answered. (Or, at least, half-answered, so to speak.)
For example, if you accept a visual style yous tend to follow when creating fine art, and this visual mode is unique, you can utilise the recognizability factor of this style to make your brand effectually it.
Let's say you make pixel art.
Your logo tin be ane of the characters you drew, or some object is drawn in a pixelated course.
This will let both your existing and potential customers know that you do pixel fine art, so in time, y'all'll accumulate an online audition of people who like pixel fine art.
On the other hand, if you tend to employ several unlike drawing and painting techniques, you can concentrate on your favorite topics. So, if you like to draw animals a lot, your brand logo can be a silhouette of a flamingo or some other animal.
You can also market yourself as a creator and include your life story equally a part of your online business's 'about' section.
Pretty much, whatever it is that y'all like and that you lot deem of import, and whatever letters yous want to ship to the world through your art should be taken into consideration when coming up with the make vocalism for your online fine art store.
Pricing Your Art Correctly
… tin be a tough thing to do, particularly for a beginner.
Usually, most artists who are only rookies in the earth of selling art online tend to undervalue their art and sell information technology for a much lower price than they need.
While it does make sense to offer your potential customers prices that aren't too steep if you're a beginner, what you don't want to do is underprice your art so much that yous're barely earning whatsoever money.
Hither's a famous story about pricing your fine art from the legendary painter Pablo Picasso.
A young woman saw Picasso sitting on a bench in a park.
Having recognized him, she excitedly asked him to make a portrait of her on the spot.
The famous painter agreed and rapidly drew up a sketch with a single pencil stroke.
The adult female was satisfied with the drawing and so asked the Painter how much she owed him for the portrait that took but a couple of seconds.
Picasso responded with '$5,000'.
Surprised, the woman asked him how he could ask for such a steep compensation when it only took him a couple of seconds to draw the sketch.
Picasso responded with: 'Madame, information technology took me my entire life. (to draw it).'
This illustrates how pricing works in the world of art.
It'southward not just about how much time and resource you need to finish an art piece, but it'due south besides your skill level, experience, and the value of your brand.
Every bit a beginner, however, you can starting time with taking into consideration your working hours besides every bit a couple of other factors such as the materials you're using (canvas, paint, then on) to come with a rough estimate on how much you lot should charge for your art.
Also, original works of art that are unique should be priced more highly than copies or replicas of the same piece of work.
Setting up an Online Shop
Selling art online is much easier and hassle-costless if you have an online store set up earlier selling.
The thing is, you can always try to sell art without an online shop, but having one tin make this process much easier and secure.
For example, some of the best platforms for selling art online would include Shopify, Etsy, Amazon, and many others. Of form, you tin can always make a split up website or web log where you tin display your art and concenter potential customers.
An of import function of setting up an online shop would certainly be the visual presentation. As long as you can convince your audition that your store represents your brand and that your brand is interesting, you'll have a smashing chance of selling whatever it is y'all want to sell on it.
This principle works for any online sales business, simply information technology'south essential for selling art.
Since you're a visual artist, the way you lot organize your website visually will give your potential customers an immediate idea of what quality of fine art they can expect to notice there.
So, make sure to put a lot of endeavour into the looks and the overall appeal of the online store itself, and then selling the art volition exist much easier.
Offline Presence
While sell artwork online is mode more convenient than offline, this doesn't mean yous should completely ignore the offline potential for marketing your fine art.
The thing is, art-related events and social institutions such as galleries tin be a great identify to go yourself well-known in your area and to get people interested in your craft and art.
Likewise, meeting people from the earth of art tin can open up opportunities for collaborations, which tin can exist an excellent style to get your brand out there – specially if you're yet a beginner.
All in all, whether you like to create digital prints or original pieces of art, or fifty-fifty have a skilful eye for excellent sell artwork online and like to work every bit a curator – the Net will provide you with endless opportunities to become your fine art seen, recognized, and liked enough so you can make some money off of it, besides.
Nosotros hope this commodity helped yous learn more most how to sell artwork online, and we wish you plenty of success in this enervating only rewarding line of business.
Source: https://www.tomostudio.com/the-real-world/
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